IProperty | Strategic IP Protection
Our team has been gaining experience in the field of copyright protection on the Internet since 2010. As of today, we are one of the leaders in the protection of digital assets in Ukraine. Our brand has long been known in Europe and the USA.
Our mission is to make the Internet safer.
Idea and first steps
Nikita and his friend have an idea — simple but revolutionary: an automatic Internet scanner that automatically finds copyright violations and prepares DMCA notifications. The first prototype was written in Python over the weekend. Team = 2 people, budget = 0 USD (excluding coffee).
Launching an MVP
The scanner works on YouTube and the first 50 sites. The first 47 independent authors (photographers and musicians) register for free. In a year — 312 violations detected and the first 12 successful takedowns. The team celebrates at McDonald’s in Obolon.
Full platform release
They receive their first check: $120,000 from a Ukrainian accelerator. The team grows to 6 people. They move from an apartment to a real office (15 m²). The slogan appears: “Your content is our nerves.”
AI 2.0
Deepfakes and remixes detection. 150,000 customers. Partnership with TikTok (the first Ukrainian service to integrate with their system).
Rebranding
The team decided to enter international markets. For this purpose, it was decided to rebrand. The new name of the service is IProperty